In the beginning, there was technology. And Opoloo is a hardcore technology company, since there's technology involved in every single thing we do: from code, to design, to photography and visual work, to strategy and architecture.
Technology, however, we don't use for its own sake anymore. That would mean simply running around in a circle, feeding a machine with the same fuel it generates. And to what end? There's no use in technology only serving itself, just like large parts of science and the humanities seem to create and having to justify a demand that is artificially created.

Technology should, however, serve a very definite end. It should operate as a vehicle for the creation of beautiful, useful products — for communicating, touching people's lives with meaningful content. This is the reason that publishing is now one of the focal points of Opoloo, it's why we have a blog, why we use social media, why we try to create visions and products for our clients, not just websites.

At first sight, our publishing of little stories on Medium does not have anything to do with our work, with our focus group, our clients, our community, our company, or our creation of products. Then why do we do it?
It's the human side of technology that we're after, and this has everything to do with us as a company. In everything we do, we noticed, is a story, however small or insignificant. They are the core of memorable, meaningful communication that we try to get across.

This is hard. Writing, communicating, thinking and telling stories is a huge effort, even for the few real masters of this craft. After all, we're still learning, still probing, jabbing and stabbing at the heart of the story, told in different ways, in new media. We're practicing.

Opoloo is fundamentally about people. Medium is fundamentally about telling stories (something our blog could, but does not aim to do). So both — people and stories — come together quite nicely on Medium, which to us is a system of knowledge shared by individuals, a most adequate platform for sharing stories, a new way of being social. This is why we share our non-technological creative output there and tell more personal stories.