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## Headline 2
### Headline 3

Styling
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Links
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Quotes
> Quote text
***Johnny Author***

Images
![image alt text](image url)
***Image caption, description***

Horizontal rule
---

Inline Code
`var name = "John Doe";`

Code block with syntax highlighting
``` codelanguage
function foo() {
  return bar;
}
```

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Numbered list
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Hook 002

Opoloo's Link Digest

The 2nd issue of our Hook Series.

01 "The Bomb in the Garden"

by Matthew Butterick / TYPO 2013

Last week, we introduced the great Practical Typography book to you. The author, Matthew Butterick, gave a talk at TYPO Conference this year about what is wrong with the web, its standards, why we still cherish hideous design, and what we can do about it. He voices strong opinions and we'd love to hear yours.
If you read only one thing this weekend, make it this one.

Read it.

02 Zenpen

by Tim Holman

If you've tried Medium, the thing you're likely to find most awesome about it is the text editor. Tim Holman has created a "minimal editor for the modern man". It's an open source project. Check out his other great projects, too. It's ridiculous what this guy has created.

See ZENPEN

03 "Do Things the Long, Hard, Stupid Way"

by Frank Chimero / Do Lectures

"Whenever we make things [...] there's a value in them, that lives completely outside of commerce."

The author of The Shape of Design gives an inspiring talk on how we make things and the side benefits of this process that are sometimes hard to see, but that make it valuable. He endorses a new culture of giving that is right down our alley.

Watch it.

04 "The Ultimate Guide to Writing Better than You Normally Do"

by Colin Nissan / McSweeney's — Internet Tendency

Writing is the most efficient way to express your thoughts. It's as simple as that. In order to do that well, you have to practice. There's no way around it. Colin Nissan gives you some good advice on how to get there.

Read it.

05 "Failure is an Option"

by Hannah Bloch / National Geographic

A whole cult of an advocation of failure has evolved, going hand in hand with a whole heap of pretensions and complacency. Hannah Bloch turns the dial back and reduces failure to something much more essential and existential.

Read it.

06 "Dear People Who Like Neapolitan Ice Cream: You Like Horrible Things"

by Luckyshirt

He picks a subject and leaves no stone unturned. This guy is terribly harsh in his judgement, but also dead funny.

Read it.

Discuss this article at Google+

Publication Paradigms for Longform Web Content

Transitioning from a blog to an online magazine

Lines 1.0 – Simple Responsive Publishing for Ruby on Rails

 

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