Introducing: The Hook Series. This little magazine will from now on provide you with glorious material from the interwebs, on a rolling basis. We'll regularly publish what we think are useful, interesting, or simply beautiful resources that we deliberately sought or stumbled upon in the course of the week. Not simply links, but stuff you may get hooked on, that you'll enjoy for the time being or use as a starting point to greater endeavors.

01 Butterick's Practical Typography

by Matthew Butterick

This is perhaps the most important resource for learning the essentials of typography for the web and print. In his lucid, comprehensive, down-to-earth style Matthew Butterick explains why typography is important, what it can and should do, and how to effectively work with it. A great guide for beginners, a reference for experts.

02 "Logo, Bullshit & Co., Inc."

by iA / Oliver Reichenstein

iA's blog posts appear rather infrequently, but when they do, there's a substance about them that seeks its equal. In this one, Oliver Reichenstein dissects Yahoo's logo rebranding process, and therefore, necessarily, about logo design, brands, and brand management. And he is diabolically astute.

03 Anatomy of a Logo: Star Wars

by Tenth Letter of the Alphabet / Alex Jay

Almost 40 years of logo evolution compressed in a somewhat lengthy, but thoroughly researched post with lots and lots of illustrative material.

04 Sidebar Transitions

by Tympanus / Mary Lou

The sidebar is enjoying considerable popularity, not only in apps, but also in web design. We're not advocating inflationary implementation (see this post), but if a sidebar makes sense, refer to this great CSS library.

05 Editorially

by Jason Santa Maria, Mandy Brown, et al.

A couple of weeks ago, I got an invitation for Editorially, a responsive platform for writing and collaboration. After a lot of playing around and testing, I must say that it's pretty damn good. Anyone who has anything to do with writing (which is practically everyone) will savor this tool.

06 Toilet Paper Orientation

by Wikipedia

Yes, I'm quite serious. A while ago, I met one of the more prominent Wikipedia organizers, Alex Stinson, and asked him what his favorite article was. Apart from this being very entertaining, it also shows once again how important conducting thorough research is: for your products, your customers, for marketing, and on. Because some things just aren't that obvious.